From Stay-at-Home Mom to Entrepreneurial Success: SalomeBenjamin’s Inspiring Journey of Baking Business Triumph

Salome Benjamin, a 37-year-old native of the island of Tanna and married to Malekula, embodies the
spirit of entrepreneurship amidst the responsibilities of motherhood. She is a dedicated stay-at-home mom raising five children, comprising four boys and a girl.

Her entrepreneurial journey began with a passion for baking, leading to the establishment of her small cake-making venture, ‘Salome’s Kitchen’. Specializing in a variety of flavors including custard and cupcakes, Salome’s homemade delicacies cater to diverse occasions. Despite the absence of a physical storefront, she diligently packages and distributes her baked goods to schools and select shops in Port Vila. Leveraging the power of social media, Salome manages ‘Salome’s Kitchen’ Facebook page to showcase her offerings and process orders effectively.

Since its inception in 2022, Salome’s business has steadily grown, with plans to establish a brick-and-mortar shop in the near future. This vision stems from her desire to create a more accessible space for customers to indulge in her delectable treats.

Salome’s inspiration for her business sprang from her love for baking, initially serving her immediate circle before realizing its potential for financial independence. However, balancing her entrepreneurial pursuits with familial duties posed significant challenges. Juggling a burgeoning business with the responsibilities of motherhood and marriage required careful time management and unwavering support from her family.

The key to Salome’s success lies in the steadfast encouragement and assistance she receives from her spouse and children. Their unwavering support motivates her to overcome obstacles and pursue her entrepreneurial dreams. Salome emphasizes the importance of having a robust support system, especially from one’s family, in navigating the complexities of entrepreneurship.

Her advice to aspiring entrepreneurs, particularly women and young girls, underscores the limitless opportunities available to those willing to pursue their passions. Regardless of one’s circumstances, Salome advocates for embracing one’s interests and nurturing them into viable business ventures.

Salome’s journey to entrepreneurship received a significant boost through her participation in a program
facilitated by V-Lab in collaboration with World Vision. Through this initiative, she received essential assets such as kitchen equipment and baking utensils, empowering her to scale her business operations

In essence, Salome Benjamin exemplifies resilience and determination in pursuing her entrepreneurial aspirations while fulfilling her roles as a dedicated mother and wife. Her story serves as an inspiration to individuals seeking to transform their passions into profitable ventures, demonstrating the transformative power of perseverance and familial support in the realm of entrepreneurship.