Fruit Fest 2025 Showcases Local Juice Industry, Encourages Innovation and Entrepreneurship
October 8, 2025 9:45 pm | Posted in Business News | Share now TwitterFacebook
By Ezra Toara.
The Fruit Fest 2025 opened with Prime Minister (PM) Jotham Napat acknowledging the growth of local businesses in the Waterfall Precinct, which has developed into a thriving business hub.
“The idea for a fruit juice business started small, and look at this area today. No one had imagined it could become what it is now,” PM Napat said during the festival’s opening ceremony. He commended creative entrepreneurs such as Milroy Cainton and Adam Lopez, noting that their vision has turned the area into a centre that supports both local farmers and small enterprises.
PM Napat spoke about the potential of Vanuatu’s rich fruit resources, noting that turning produce into commercially viable products can be challenging but rewarding. He cited Pikinini Bar, established by Cainton, as an example of a successful business model that connects farmers and consumers. “One person drinks the juice, and the word spreads across Vanuatu. This is inclusive growth, linking farmers directly to the market,” he said.
Lopez, owner of the Waterfall Precinct and one of the festival organisers, said the area now hosts around 25 businesses, which collectively support more than 40 other suppliers in town. “The Fruit Fest is a window of opportunity,” he said. “We want to work with the government and partners to expand local juice production next year, capturing seasonal fruits and making them available year-round in shops and supermarkets.”
Lopez also spoke about the economic potential of local agriculture, saying that in Australia and New Zealand, fruits reach supermarkets valued at VT70 billion and VT62 billion respectively, much of it without added value. “If we localise production, money stays in the hands of local farmers, processors and outlets,” he said.
The festival promotes three key themes: Healthy Living, Smart Farming and Stronger Tourism. Tourists have been drawn to the area for its fresh, organic fruit juices, which are free from chemicals.
PM Napat also spoke about the importance of social media and technology in promoting local industries. “Every successful person begins with a dream. If you believe in that dream, pursue it with confidence. One day, that dream can become reality, whether as a business leader, farmer or even prime minister,” he said.
He added that the festival celebrates Vanuatu’s natural resources and the hard work of its people. “Let this festival remind us that success grows from respect, collaboration and the spirit of community. I want to acknowledge everyone involved — the farmers, small business owners and all contributors. Your dedication is an investment in both your families and the development of our nation.”
On behalf of the organising committee, PM Napat officially opened the 2025 Fruit Fest, marking three days of unity, culture and business growth in Vanuatu.
