Santo’s Blue Hole records 80% drop in visitors

January 29, 2025 11:15 pm | Posted in Business News | Share now TwitterFacebook

By Nicholas Mwai.

Tourism numbers at Santo’s Blue Hole Hangout & Tours have plummeted by 80%, according to Marie Louise Tamata Melteck, Owner and Manager of the destination.

The decline, coinciding with disruptions in cruise schedules and flights, has raised concerns about the future of this vital tourism hub.

“While we cannot definitively say that this decline is directly related to the earthquake, it is clear that the reduction in cruise calls and ongoing flight disruptions have significantly impacted visitor numbers,” said Melteck.

The Blue Hole, renowned for its crystal-clear waters and lush surroundings, has long been a draw for tourists, contributing significantly to the local economy by supporting taxi and bus operators, tour guides, and nearby accommodations.

Tourism at the Blue Hole is more than just leisure. It sustains livelihoods and drives economic activity across Espiritu Santo. Melteck explained, “As a key tourism product, Santo’s Blue Hole plays an important role in supporting local businesses.

“We collaborate with tour operators, provide opportunities for local accommodations, and are even developing agritourism initiatives to further strengthen these ties.”

One such initiative is the agritourism backyard garden, which doubles as an educational site for schools and youth groups, showcasing sustainable farming practices and environmental stewardship.

Despite the challenges, Melteck sees an opportunity to diversify and innovate. The decline in international visitors has prompted a pivot toward the domestic market. “We are focusing on creating innovative ideas to attract more domestic visitors.

“By offering unique packages and experiences that highlight the beauty and culture of Espiritu Santo, we hope to build a loyal base of local tourists,” she said.

In addition, the Blue Hole is embracing a regenerative agritourism model.

This includes showcasing traditional farming techniques, serving fresh local produce, and offering immersive cultural experiences.

To counteract the drop in visitors, Santo’s Blue Hole Hangout & Tours is working to enhance its infrastructure and expand its promotional efforts.

Planned improvements include upgraded pathways, better accessibility, and interpretive signage to highlight the area’s natural and cultural significance.

“We are also increasing marketing efforts to promote the Blue Hole as a must-visit destination, emphasising its unique value as a nature-based and regenerative tourism experience,” Melteck said.

Collaborations with local businesses and government departments are being explored to support these initiatives.

“We are open to partnering with the Department of Agriculture, Industry, or Tourism to ensure the success of these efforts,” she added.

As Vanuatu continues to recover from the aftermath of the earthquake, the resilience of communities like those at Santo’s Blue Hole offers a beacon of hope.

Through innovative approaches, partnerships, and a commitment to sustainability, the Blue Hole aims to remain a cornerstone of Vanuatu’s tourism industry.

Melteck concluded, “Together, we are building a future where travel is not just enjoyable but also regenerative and meaningful, ensuring that Santo’s Blue Hole continues to inspire and benefit both visitors and the local community.”