Local vendor thrives with popular ‘Gut blo buluk’ business

February 9, 2025 10:04 pm | Posted in Business News | Share now TwitterFacebook

By Doddy Morris.

A local vendor is supporting her family and keeping customers satisfied with beef tripe, more commonly known as ‘gut blo buluk’, a popular local dish on Efate, especially when eaten with cassava.

Ruth Ramel, from Ambrym, along with other vendors, helps make it widely available. Having sold this local delicacy for the past three to four years, Ms Ramel has turned it into a thriving business that supports her family and community.

Known for its rich flavor and nutritional value, ‘gut blo buluk’ is a favorite among many locals. It is especially famous for its taste, and people who drink too much kava or beer often eat it to settle their stomachs.

Ramel sources her stock from the Vanuatu Abattoir Slaughterhouse, selling each portion for VT3,000 to VT4,000. “People love the taste, and it’s an essential part of our food culture,” she shared.

Despite the recent earthquake affecting sales, Ramel remains committed to her business. Before the disaster, she sold up to three portions daily, but demand has slowed.

However, she is encouraged by the steady stream of customers who continue to enjoy this local delicacy. “The people working in town were my biggest customers, and as the town recovers, I believe they will return,” she said.

One of the unique aspects of selling ‘gut blo buluk’ is its freshness.

Ramel ensures that all portions are sold or consumed the same day. “The ones we prepare today must be eaten today, which guarantees that customers always get the freshest product,” she explained.

‘Gut blo buluk’ is also seen as an affordable meal option. It costs only VT150 per slice, and eating one or two portions is enough to satisfy hunger, making it a popular choice for lunch.

Many vendors sell it along the road to Mele, but the best spot is where Ramel is located—opposite Mele Golf Club at the car wash. Customers praise her food for being well-prepared and clean, making it a preferred stop for those looking for quality ‘gut blo buluk’.

Profits from the business can range from VT4,000 to VT7,000 on good days, depending on supply. Ramel takes pride in offering a product that not only sustains her livelihood but also brings joy to her customers.

As Port Vila continues to rebuild, Ramel remains optimistic about the future. She hopes that the demand for ‘gut blo buluk’ will continue to grow, further strengthening her business and the local food industry. “It’s more than just food – it’s part of our food culture and identity,” she said with a smile.