Cruise peak brings renewed push for driver training and system reforms
February 25, 2026 10:10 pm | Posted in Business News | Share now TwitterFacebook
By Nicholas Mwai.
Efforts to improve transport services for cruise visitors are underway, with tourism and transport leaders outlining plans to strengthen training, review systems, and support operators on Efate.
Chief Executive Officer (CEO) of the Vanuatu Tourism Office (VTO), Adela Issachar Aru, said recent concerns at the Seafront in Port Vila prompted her office to work closely with partners rather than treat the issue as solely a tourism matter.
“I think it’s easy to assume that any issue at the wharf or seafront is purely a tourism problem,” she said. “But when we saw the situation, our team decided to work with the relevant partners and authorities responsible, rather than treat it as just our issue.”
Aru confirmed meetings were held with the SHEFA Public Land Transport Association and the Public Land Transport Authority (PLTA) to improve operations during the peak cruise season.
“We met with both organisations to discuss how to create a better system,” she said. “During this peak cruise season, we want to ensure visitors have a smooth and positive experience.”
She acknowledged the challenge of managing large numbers of drivers. “It’s not easy managing over 1,000 drivers — I think there are now up to 1,400. That’s a big task.”
According to her, a redesigned transport system for the seafront is being prepared for trial. “They’ve redesigned the whole system, and it will be piloted soon. The first goal is to have a functioning transport system in place.”
Aru stressed that training will be key to improving standards, especially for new drivers. “Many young drivers have never received formal training. That’s why training is so important — it covers grooming and knowledge of Port Vila as a city.”
Authorities are also looking at digital solutions to modernise services. “An app is being developed to take bookings and payments. Technology is available, and we’ll ensure operators are trained to use it effectively,” she said.
Aru warned that maintaining high standards is critical as Vanuatu competes with other cruise destinations. “If grooming and service issues aren’t addressed, cruise lines — big multi-billion-dollar companies — may choose other destinations. We need to stay competitive.”
Meanwhile, PLTA CEO Reginald Tabi confirmed that ambassador training will resume.
“Ambassador training existed before, and now the Department of Tourism and PLTA will relaunch it for all bus drivers on Efate,” he said. “Modules are being prepared, trainers are being sourced, and all requirements from the Vanuatu Qualifications Authority (VQA) will be met. We’ll notify drivers soon about the training schedule.”
Tabi also clarified bus number limits. “PLTA issues a maximum of 1,400 buses in Efate. This is a limit for buses only, not for all public transport,” he said.
Authorities say the combined measures aim to improve visitor experience while supporting drivers and ensuring the sector continues to benefit from cruise tourism.
