VANUATU QUAIL :A Unique Taste of Quality Meat

April 13, 2025 11:13 pm | Posted in Opinions | Share now TwitterFacebook

By Julia Charley.

Vanuatu Quail is revolutionizing the local poultry industry by introducing a new and nutritious alternative to traditional meat options. Founded by Joe Readly Tjiobang, originally from Ambrym Island and raised in Malo, this innovative farm specializes in breeding quails, a lesser-known but highly nutritious meat source. With a strong background in music production, Tjiobang transitioned from running Bistafios Production Studio to sustainable farming, bringing his entrepreneurial vision to life.

The Journey into Quail Farming

Tjiobang’s journey into quail farming began after years of raising chickens. Recognizing a gap in the market, he introduced a special breed of quail from New Caledonia, known as the common quail, which adapts well to Vanuatu’s climate. Unlike the native quail, known as Nambilak, this breed is cultivated for both meat and eggs. Starting with just one rooster and four hens, he has now expanded operations significantly.

Farming and Production

Vanuatu Quail has grown into a large scale operation, currently housing 1,500 laying hens that produce eggs daily and birds raised for meat. In the past year, the farm has successfully raised 600 quails for sale, while also collecting approximately 800 hatchable eggs per week. The farm has invested in incubators to increase production capacity, with the latest model accommodating up to 2,200 eggs at a time.

Market Challenges and Consumer Awareness

Despite the high nutritional value of quail meat, initial sales efforts faced challenges due to a lack of consumer familiarity. To introduce quail to the local market, Tjiobang distributed free samples, allowing people to experience the unique taste. Over time, demand has grown, particularly among kava drinkers who appreciate quail’s tender, flavourful meat.

One of the key challenges remains access to appropriate quail feed, as no local suppliers stock it. As a result, the farm relies on chicken feed, which contains lower protein levels, slightly affecting egg production rates. However, even with these hurdles, Vanuatu Quail continues to expand its market reach.

Nutritional Value and Consumer Benefits

Quail meat is considered superior to chicken due to its high protein, vitamin, and mineral content. A single quail egg is equivalent to two chicken eggs in nutritional value. The meat itself is softer, sweeter, and easier to digest compared to traditional poultry. Historical and biblical references highlight quail as a rich source of nourishment, further reinforcing its value as a premium food choice.

Product Availability and Pricing

Vanuatu Quail offers both cooked and raw quail for 500VT each, as well as containers of eggs for the same price. These are now available at increasing sales volumes, with weekly egg sales rapidly growing. The affordability and accessibility of quail make it a great option for those looking to diversify their diet with a healthier alternative to chicken.

Conclusion

Vanuatu Quail is making significant strides in the local food industry, providing an alternative meat source that is rich in nutrition and flavor. With growing consumer interest and increasing demand, this pioneering business is well on its way to becoming a staple in Vanuatu’s poultry market. For those looking to experience the exceptional taste and health benefits of quail, orders can be placed by contacting Vanuatu Quail at 5383252 or 7747759